Cremica – Social Media Optimization Case Study | 95.5M+ Views
Summary
Discover how BrainADZ Marketing managed a six-month Facebook and Instagram SMO engagement for Cremica. The latest platform analytics recorded 95.5M+ combined content views, 175K+ interactions, and 3,480 net new Instagram followers during their respective 90-day reporting periods.
01 / Project context
The challenge
Strengthening Social Media Visibility for an Established FMCG Brand
Cremica is an established Indian food and FMCG brand with a history dating back to 1978. Known for its mayonnaise, tomato ketchup, sauces, sandwich spreads, salad dressings, chutneys, and other food products, the brand serves a diverse consumer market.
With an extensive product portfolio and an increasingly competitive digital landscape, maintaining a consistent and engaging social media presence was an important priority.
Cremica required a structured Social Media Optimization (SMO) approach that could communicate its product range, strengthen brand awareness, and maintain audience engagement across Facebook and Instagram.
Key Challenges
1. Maintaining Consistent Brand Identity
Ensuring that Facebook and Instagram content reflected Cremica's established brand identity through consistent visual communication, product presentation, and messaging.
2. Promoting Multiple Product Categories
Creating product-focused social media content for mayonnaise, ketchup, hot sauces, sandwich spreads, salad dressings, and other food products without making the content repetitive.
3. Increasing Social Media Visibility
Developing relevant content that could help Cremica remain visible to existing followers while reaching consumers interested in food, cooking, recipes, and condiments.
4. Encouraging Audience Engagement
Planning content that encouraged audiences to interact with the brand through engaging visuals, relatable food occasions, and product-focused communication.
5. Maintaining a Structured Content Strategy
Establishing a consistent approach to social media content planning, creative presentation, and communication across two platforms.
6. Improving Product Discoverability
Using organized Instagram Story Highlights, relevant hashtags, clear captions, and category-focused content to make Cremica's products easier to explore.
Our Objective
BrainADZ Marketing's objective was to support Cremica's digital brand presence through a six-month Facebook and Instagram SMO engagement, combining creative content strategy, product communication, social media management, and platform optimization.
02 / Strategy & execution
How we approached it
- 01
Social Media Audit & Platform Optimization
We focused on establishing a structured social media presence across Cremica's Facebook and Instagram accounts. Our approach emphasized consistent branding, clear product information, optimized profile presentation, and organized Instagram Story Highlights. The objective was to support product discoverability while maintaining a recognizable brand identity across both platforms.
- 02
FMCG Content Strategy & Creative Planning
We developed a product-focused social media content strategy covering Cremica's major FMCG categories, including mayonnaise, tomato ketchup, sandwich spreads, salad dressings, and specialty sauces. The approach prioritized engaging food visuals, relevant communication, recognizable product packaging, and content variety to support audience interest and brand awareness.
- 03
Instagram Marketing & Reels Optimization
Our Instagram strategy focused on engaging creative concepts, short-form content opportunities, relevant captions, hashtags, and product-category communication. Instagram Reels and visual content formed part of the content direction, while organized Story Highlights helped visitors explore product ranges. The goal was to strengthen content discoverability and create a more engaging Instagram brand experience.
- 04
Facebook Marketing & Audience Engagement
We focused on maintaining an active and consistent Facebook brand presence through product-focused communication, creative content planning, and audience-relevant messaging. The Facebook strategy supported Cremica's social media visibility while keeping product communication and recognizable visual branding aligned with Instagram.
- 05
Product Promotion & Brand Storytelling
We structured social media communication around Cremica's products and their everyday food applications. Content directions included food inspiration, product awareness, usage occasions, and brand-oriented creative messaging. This helped build a more relatable content approach for consumers exploring sauces, mayonnaise, spreads, and dressings.
- 06
Performance Monitoring & Content Refinement
The six-month SMO engagement emphasized content consistency, platform presentation, and ongoing refinement. Available Facebook and Instagram analytics were used to assess the scale of content views, interactions, audience activity, and follower changes. The latest reporting snapshots provide measurable evidence of platform performance, although they do not independently isolate organic SMO results from paid activity.
Facebook Performance Growth – Before vs After
Cremica's Facebook analytics demonstrate substantial improvements in content visibility, audience size, and engagement compared with the previous reporting period. The latest analytics recorded approximately 55 million content views, 35.4 million viewers, and 51.9K content interactions. Facebook reported increases of approximately 2,300% in views, 2,000% in viewers, and 4,000% in interactions. The comparison below uses estimated previous-period values calculated from Facebook's displayed percentage changes. These figures reflect changes between Facebook reporting periods rather than a verified comparison between the beginning and end of BrainADZ Marketing's complete six-month SMO engagement.
| Label | Before | After |
|---|---|---|
| Facebook Content Views | Approx. 2.29M | 55M (+2,300%) |
| Facebook Viewers | Approx. 1.69M | 35.4M (+2,000%) |
| Facebook Content Interactions | Approx. 1.27K | 51.9K (+4,000%) |
| Facebook Link Clicks | Approx. 4.6K | 1.2K (-73.9%) |
Project outcomes
The results.
95.5M+
Combined Content Views
175K+
Combined Content Interactions
55M
Facebook Content Views
40.5M+
Instagram Content Views
+3,480
Instagram Net Followers
6 Months
SMO Engagement Duration
Facebook & Instagram Analytics – 95.5M+ Combined Views
Documented Social Media Performance Cremica's Facebook and Instagram analytics highlight substantial content visibility and audience activity during the latest available reporting periods. Facebook Performance Facebook recorded approximately **55 million content views, 35.4 million viewers, and 51.9K content interactions**. The analytics also showed significant improvements compared with the preceding reporting period, including approximately 2,300% growth in views, 2,000% growth in viewers, and 4,000% growth in content interactions. Facebook additionally reported approximately 1.2K link clicks, representing a decline of 73.9% compared with the previous period. Instagram Performance Instagram recorded **40,504,026 content views, 123,113 interactions, and a net increase of 3,480 followers** during the reported 90-day window. The platform also reported approximately **27.36 million viewers**, indicating substantial content consumption across the account. Combined Platform Performance Across Facebook and Instagram, the reported metrics totalled more than **95.5 million content views and 175,000 interactions**. These results demonstrate the scale of Cremica's social media visibility during the reporting windows covered by the screenshots. The analytics reflect account-level performance during BrainADZ Marketing's six-month SMO engagement. They do not establish that every view or interaction was generated solely through organic SMO activity.
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Strengthening Cremica's Digital Presence Through Six Months of SMO
Six Months of Facebook & Instagram Social Media Optimization
BrainADZ Marketing's six-month Social Media Optimization (SMO) engagement for Cremica focused on strengthening the brand's social media communication through strategic content planning, engaging creatives, product promotion, and consistent Facebook and Instagram management.
Our approach centered on promoting Cremica's diverse food product portfolio while maintaining recognizable brand communication and improving the overall presentation of its social media channels.
Key Outcomes
The latest documented platform analytics recorded:
- 95.5 million+ combined content views across Facebook and Instagram.
- 175,000+ combined content interactions during the reported periods.
- 55 million Facebook content views, with substantial reported growth against the previous comparison period.
- 40.5 million+ Instagram content views during the latest 90-day reporting window.
- 3,480 net new Instagram followers during the documented period.
These metrics demonstrate strong account-level content visibility and audience activity, although the available reporting does not separately identify the contribution of organic SMO versus other promotional activity.
A Strategic Social Media Marketing Project
The Cremica project highlights BrainADZ Marketing's approach to FMCG social media marketing through consistent visual branding, audience-focused content, organized product communication, and platform-specific optimization.
Rather than treating Facebook and Instagram as standalone posting channels, the engagement emphasized coordinated brand communication across both platforms.
For food and FMCG businesses, a structured social media marketing strategy supports long-term brand visibility, product awareness, and meaningful audience connections.
BrainADZ Marketing continues to help businesses strengthen their digital presence through Social Media Optimization, Facebook Marketing, Instagram Marketing, creative content development, and strategic social media management services in India.
